Hello Beautyowls!

Psssst…It’s finally happening! Less than a year ago, we started hearing first whispers around the YouTube and Blogger sphere about a new brand named The Ordinary. One of the first YouTubers that mentioned this brand was Wayne Goss and for those that don’t know, The Ordinary is part of the DECIEM group (or otherwise known as The Abnormal Beauty Company) which includes brands such us NIOD, HYLAMIDE, and STEMM (check out my blog post on NIOD and DECIEM).


Since then, a lot of us hopped on The Ordinary train, experiencing a revolutionary concept with à la carte skincare products addressing various skin conditions and providing quality products at an extremely affordable price.

But The Ordinary isn’t stopping there! This (Extra)Ordinary brand is currently expanding its product portfolio by adding a new product range named Colours, thus entering the world of makeup.


This new foundation range will be available in two formulas, a serum pigment and a high coverage one, available in 21 shades for approximately 6£. The formulas have an SPF15 and promise long lasting coverage. How amazing is this!? The colour variety is addressing the whole spectrum, including shades from the Very Fair all the way to the Deeper ones. The foundations will be packaged in the familiar bottles with a dropper for the serum foundation and just a bottle for the coverage one.

If you are living in London you can already go check out the formulas at Deciem’s new store in Spitalfields which launched on the 27 of March. The rest of us will have to wait a bit longer…

The anticipation is great, I know! So stay tuned, in order to find out when exactly Colours will be available or register in order to receive the availability status directly via email.

Till next time Beautyowls,

xoxo from Zürich


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  1. Jumped straight online and pre-ordered both the second I finished reading your post. Thanks for the heads up, can’t wait for them to arrive!

    • Hi there! I am so glad you’ve found this post helpful. Stay tuned for more updates and great product reviews 😉 xoxo, K

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