Hello Brautyowls!

Are you also under the impression that drugstore beauty companies are stepping up their game? The packaging, quality, and line ranges are becoming better and better, while the prices are getting lower. How great is this?

Today’s post is dedicated to 5 newly launched drugstore beauty products that are much talked about in the beauty community and that are on my radar. My expectations are high and I am looking to put those to the test as soon as possible. However, while some products are on their way, others are not available on the Swiss market yet. So here is my list of those 5 hot drugstore beauty products I am looking forward to trying out for 2017…



The Natural Glow and Plum Rose Murumuru Butter Blushes from Physicians Formula for $12.99 (0.26oz) available at ULTA. We over here in Switzerland, have to wait till they are available on amazon. But there is some good news! Physicians Formula is now also available at Douglas so the butter blushes might not be so far away after all. For more information click on the link and read the related blog post from Beauty Over Forty.



The New Wet&Wild Photo Finish Foundation available in 20 Shades for $5.99 via Wet&Wild’s website (ships also to Germany) or at selected COOP branches (available soon).



The new Milani Strobelight Instant Glow Powders available in 4 beautiful shades via MONOLITH cosmetics (for those of us over here in Switzerland) for 16.50 CHF or directly via Milani cosmetics for $10.


The retouch + erase light-lifting concealer also from Milani cosmetics. Rumour has it, that this is just as good as the Tarte’s Shape Tape concealer or the Instant Anti Age Concealer from Maybelline. Comes in 6 shades and is available via Milani cosmetics for $9.


No. 5

The MegaLast Liquid Catsuit Matte Lipstick (A mouthful!!! I know) from Wet&Wild. In particular shades Nudist Peach, Coral Corruption, and Pink Really Hard

That are my current top 5 Drugstore beauty products (for now!!) and believe me my expectations are high! Let me know if you have tried any of these products and what your thoughts are? Would you be picking any of these items and if yes? Which one/s?

Thank you for reading and until next time.

xoxo from Zürich,


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